Adding a Blog to a web site does so many great things for your overall online presence – it absolutely needs to be in your overall marketing mix, as it boosts traffic, improves SEO and adds interactive community functionality to your site.

• 1.A Blog provides a stream of high quality keyword rich content that is typically “indexed” (found and ranked) by top tier search engines much faster than a standard page, getting your site ranked as an “authority site” due to the constant content updating and size of your overall page count.
• 2.A blog positions your firm or key thought leaders within the company as an industry expert and to share your knowledge with a broad community in a relevant, conversation manner – building two way dialogue via comments and responses.
• 3.Enables you to incorporate imagery (graphics, pictures, videos) in your Blog messaging in a manner that can promote much more understanding and relevance of your blog post (messaging).
• 4.Affords your company an opportunity to make topical comments on issues that are impacting your business and “get the word” out to broad audience quickly and in a manner that may have “web amplification” if your text, images, video are shared by subscribers to your Blog.

Linked Media has years of experience integrating the most popular types of third party blog platforms including WordPress and Moveable Type. We also utilize either platform to create a “microsite,” syndicated press room, and podcast microsites.
We also have a great deal of experience integrating a set of custom plugins for WordPress that extend the functionality of the platform significantly, broadening your market exposure, driving incremental traffic and/or helping to generate incremental revenue.

• Developing an Overall Blog Strategy that integrates & leverages other marketing processes
• Customization of Your Blog to Mirror your “look and feel” of your web site and content pages
• Setting up a license, installing the software on your server or our own for hosting
• Category formatting, search functionality, interior pages and archives
• Integrating blog headlines on alternative pages of your site to drive incremental traffic
• Incorporating your web analytics or metrics for reporting
• Implementing RSS feeds
• Promoting the blog via RSS feeds, syndication and directory submissions
• Enabling RSS to Email functionality, ensuring visitors can subscribe to your blog via email
• Training for blog posting, management, creating/editing entries, post management, etc.