Is it time to put a fork in the poor old SEO (Search Engine Optimization) bird that’s been maligned all these years by  posers, wannabees, hucksters who wanted to make a fast buck.
Lets face it, telling people you were in the SEO biz was a short cut to either dumbfounded looks (“what’s that?”)  or instant [...]

At this juncture we are grizzled SEO Veterans and have the click scars to show for it! We were recently responded to a LinkedIn Question about “best of breed SEO tools” that are indispensable to us all. Here’s our short list – check back at a later date for a longer list.
1) Aaron Wall rocks [...]

Everyone is talking about Social Media Marketing today but no one has a real good handle of the value of a Social Media Connectors: Follower (Twitter), Fan (Facebook) or Check Ins (Gowalla).
We’ve seen valuations across the board that rate these social media digital entities or connections from under $5. to $300. This is ridiculous – [...]

This is a very simple question with a complex answer and I think there is real truth in all online discussions about this, even though there is inherent contradiction in comparing these answers.
I’ve been in online advertising for thirteen years and for the past three years much of my work with clients and/or managing a [...]

1) The web is a powerful research tool for competitive analysis on the front end of tradeshow marketing; identify some of your competitors attending the tradeshow and use a tool like Aaron Wall’s toolbar to understand where/how they are advertising or Spy4U.com for PPC advertising. Also look at competitors’ back links, open hires, PR, etc. [...]

Blogging is a wonderful accelerator for just about any online business and needs to be a critical element of your Social Media Marketing Strategy. Our take on a Blogging Strategy for Business:
1) Use WordPress as your Technology Platform; it’s free, has a tremendous amount of Plug Ins that extend its functionality, huge pool of talented [...]

Executive Summary for How to Generate Search Engine Traffic: Write Keyword Rich Content, Incorporate Unique Title Tags for each Page, Build Quality Links back to site, Setup XML Site Map, Keep Page size under 100K, Cross link Interior Pages, Utilize Social Media to Generate Real Time Search Rankings.
How to Generate Search Engine Traffic – based [...]