Pay Per Click Advertising is one of the most effective direct marketing methodologies ever conceived! Whether you utilize Google’s Ad Words, Yahoo or MSN”s networks you have the ability to focus on your conversions (download, contact form completed, purchase) costs and overall ROI.

Monitoring your ad spend, ad groups and landing page effectiveness is critical to the success of all pay per click advertising campaigns. We have ten years of experience building, managing and optimizing pay per click campaigns.

We work with you to transition campaign management over to our team and/or we specialize in creating a pay per click campaign from scratch, after consultation with you about your budget, needs and objectives.

We transition management of your campaign to our staff, with emphasis on analyzing your current ad group make up, conversion metrics, analytics, landing page composition, conversion metrics, clickthrough patterns; coupled with input on campaign modification in a document that identifies actionable methodologies. In most cases our analysis process will cut your CPC costs, improve clickthrough rates and increase lead generation flow or sales revenue. Things we focus on:

• Ad Group Composition
• Keyword Performance in each Ad Group
• Advertising Copy coupled with Destination URLs
• Campaign Metrics (Geo Targeting, Long Tail Keywords, Day Parting (time of day), Bid Management)
• Split Testing & Optimizing Campaign Settings

We review your market focus, do some competitive intelligence of 2-3 of your top tier competitors and then develop a custom keyword list broken out into Ad Groups that are narrowly targeted. We then create your account and consult with you to develop a daily ad budget; you must supply a corporate credit card, as Google will invoice you directly once the campaign is underway. Services overview:

• Identify your Conversion and Cost per Action Goals (lead gen, product sales, etc.)
• Configure your Actual Account and Campaign Settings
• Create Test Ad Copy for Split Testing
• Landing Page Development & Domain Masking
• Monthly Analysis Report