1) Google Analytics works great, it’s free, very high value and an industry standard; be aware it’s not 100% accurate, you will find some discrepancies with Ad Servers, Twitter traffic and even Bit.Ly URL shortening services. Has a wealth of data for site metrics, keyword analysis, time on site, content viewed, exit and entry pages and much more (click on “Google Analytics” to go to reg page). Read more →

Using Social Media for Business

0 Comments/in Strategic Marketing /by Linked Media Group

Social Media is not a Panacea for Many Business! Depending on marketing budget, headcount and size of company, some businesses will fail miserably using Social Media Marketing.

Many smaller businesses don’t have adequate resources, knowledge of the marketing processes, sufficient technical expertise to leverage web-based platforms that don’t always behave properly (think updating a Squidoo Lens), etc. Our Practical Advice for Using Social Media For Business: