If you are looking for a content and social media savvy boutique web site design firm that relishes and has demonstrated expertise building small to medium sized sites that’s our digital DNA.
Every business needs to stand up and out in today’s content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart. Recruit, motivate and aggregate your talent: talk to your staff, understand the delicate dance of what’s required [...]
Crowds are never a good thing for business unless it’s outside your front door. How do you stand out in today’s tech drenched smartphone in hand world full of noisy content? Most of you have a muddled go to market strategy blending/borrowing from competitors, what your exec staff, BOD, marketing & agency geeks thinks, etc., [...]
How to beat that blank page anxiety syndrome (it’s worse than your first date), how to hit em over the head with cool visual content and why lists aren’t as boring as toast. Great Content Marketing Starts Here Give up on the introduction and start at the middle or the end. Even a crude outline [...]
“Every point of refuge has its price…” Don Henley & Glenn Frey We live in a tech drenched, always on world – noise levels are unprecedented and it’s another “gold rush” era across all markets. Your crossing a “Darwinian Digital Divide,” necessitating driving your biz with embedded technology attributes, recognizing social has a price for [...]
Where, when, how and who you share content with in today’s always on, cluttered social media drenched world defines your brand. Digital has wiped traditional marketing off the map. And, the right or wrong social media channel defines your digital footprint. There is no one size fits all blueprint for your business. Social media marketing [...]
Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90% for startups. Here is my truncated perspective based on years of work with startups. 30K Foot Perspective Too smart for your own good and can’t get the hell out of the way when you hire an [...]
“There’s many a slip twixt cup and the lip” is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek mythology and culturally juxtaposed by Emelio Estevez in the flick, “Young Guns” from the late 80′s. Regardless of the cultural reference points, this quote should be a powerful reminder for any [...]
“The future has already arrived. It’s just not evenly distributed yet.” William Gibson Future proofing your brand strategy is a constantly moving target. Visual Communications Drive Engagement like not other content, especially in today’s smartphone drenched world. Be discriminating with all images used across your digital footprint. Content in context is vital: an image has [...]
Got lonely content and don’t know what to do? Ten Rules for Content Brands in Search of Crowds Rule #1 -blog with the best content you can produce, don’t waste time or resources on social media until your business has 30-50 blog posts completed. “Best content” - informs, shares perspective, customer targeted, mix/match content with [...]
Are you producing and sharing content to make your business stand out from the digital herd but not getting traction? Your not alone, although that may not be reassuring - 70% of marketers today struggle with creating a coherent marketing strategy. Getting Heard in Today’s Tech Drenched World We are rapidly moving into a content [...]
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