Brands and businesses are embracing Video Marketing as a component of their Social Media Marketing, cross promoting video marketing with a presence on Facebook and Twitter accounts, linking out to videos using URL shorting services like Bit.LY.
Video Marketing is exploding on YouTube and other platforms, as web viewers tastes for video increases, coupled with high [...]
Effective Online Marketing for Realtors:
1) Define your personal or business brand uniquely; what make your or your agency different from your direct competitors in your market – consumers are fickle, as you well know. Effective online marketing for realtors means building a consistent message across all marketing initiatives; i.e. Social Media, Web Site, EMail, Newsletter, [...]
Twitter’s sizzling growth is slowing here in the US but not Internationally; it’s becoming a global communications platform and we expect Twitter’s exec staff to bulk up functionality as we move forward through 2010.
Also, Google is starting to integrate hash tag Tweets (posts) and plain vanilla Tweets in their search results with page one rankings [...]
Our take on the Ten Best Tools for Building Business Online:
1) Google Analytics works great, it’s free, very high value and an industry standard; be aware it’s not 100% accurate, you will find some discrepancies with Ad Servers, Twitter traffic and even Bit.Ly URL shortening services. Has a wealth of data for site metrics, keyword [...]
The Content Development Landscape is Shifting Dramatically – our insight will probably be one of the understatements of the year when the marketing books and all bon mots are Tweeted, Blogged and SMSed out as we move further into 2010 and beyond.
If you read Rupert Murdoch’s latest Editorial you can see the proverbial “digital handwriting” [...]
EMail Marketing Campaigns have lost a lot of the luster recently, especially when factoring the never-ending deluge of Spam Email we all receive. But, it can be a powerful tool that compliments Search Engine Optimization, Social Media Marketing and Blogging.
Most importantly, Email delivers a great return on your marketing investment and its Measurable and “Testable.” [...]
Social Media is not a Panacea for Many Business! Depending on marketing budget, headcount and size of company, some businesses will fail miserably using Social Media Marketing.
Many smaller businesses don’t have adequate resources, knowledge of the marketing processes, sufficient technical expertise to leverage web-based platforms that don’t always behave properly (think updating a Squidoo Lens), [...]
Executive Summary for How to Generate Search Engine Traffic: Write Keyword Rich Content, Incorporate Unique Title Tags for each Page, Build Quality Links back to site, Setup XML Site Map, Keep Page size under 100K, Cross link Interior Pages, Utilize Social Media to Generate Real Time Search Rankings.
How to Generate Search Engine Traffic – based [...]
Essential Copywriting for Online Traffic is critical to the success of any web site or blog. It is a specialized skill and essential copywriting for online traffic if done well will produce dividends in the form of Online Traffic, Brand Development, Search Engine Rankings, Engagement with your site visitors and more. This post will give [...]
Read more »Twitter for Business Overview
Using Twitter for Business outline: Twitter is a “real time” communications platform that enables users with accounts to provide updated information in a mini-post format of up to 140 characters that can link to sites, blogs, videos, etc.
Twitter has its own ecosystem of add on application that expand the functionality. It’s [...]
