Google estimates 97% of consumers start the research process for a new business online. It’s essential to optimize your web site for search engines – search engine rankings drive leads, revenue, minimize critical bounce rates (time visitors spend on your site) and help to differentiate you from your competitors.
The content on your company’s website is one of the most, if not the most critical factor to achieving lasting natural search engine rank results. It should be well written, syndicated across the social web (LinkedIn, Facebook, Twitter, Pinterest, Tumblr, Stumble Upon, etc.) and should be keyword optimized for relevant brand building/targeted keywords.
Whether you are driving traffic as a local or national business our core principals and SEO strategy are the same. We create a keyword and content strategy that inculcates the keywords, phrases and images your potential customers are using to find a relevant business.
Why SEO 2.0 is Important to Your Business
After fifteen years of experience in SEO we’ve evolved our services to what we call SEO 2.0 - blending analysis of your web site and business processes, market focus, on page content optimization (keywords, text, meta tags), helping you write fresh and evolving content, doing high quality link development and integrating social media marketing in the process.
Effective SEO is Holistic
You need more than good SEO by the way and any digital agency should tell you this. If your web site design is not good and/or on the wrong platform, calls to action aren’t in place: contact form, newsletters, links to products and services, social accounts, etc.) your SEO efforts are hampered accordingly.
We are all about holistic SEO marketing! We’ll help you optimize your site for search engines; but, we will also tell you when/where you may need to update your web site, calls to action and/or social media account integration. We generate revenue helping business, not by pushing out invoices.
Effective SEO is Social
Effective SEO is now impacted by “social signals” (Likes, ReTweets, Shares, Viral Sharing) via Facebook, Twitter, Pinterest, YouTube, Google+ and LinkedIn. These social signals help to create Authority web sites, along with good content that’s updated frequently.
We offer three core SEO packages below; we can tweak these via more services and if you order an SEO and Social Media Marketing package for a three month minimum we discount both by 5% for the lifetime of your relationship with us. If you aren’t comfortable paying a moth in advance then do a deeper dive into our site or social stream; or, reach out.
Note: These services are per month – there is no contractual obligation and we don’t charge setup fees.
Note: If you want comprehensive Social Media Marketing please visit our section; our “social updates” are just minimal updates.
Note: Content is provided via a dedicated DropBox account or emailed to you; we can upload to your site but small charge for this of $125. per month.
Note: “On Page SEO” includes: Meta Tags, Image Optimization, Page Title, H1/H2/H3 Header Tags, and Keyword Integration with your page content (natural with 1-2 instances).
Note: We need access to your web site; our techs are all experienced geeks and we all run anti-virus software and have firewalls in place.
Note: The best SEO 2.0 tool we know of is a blog for content updates. We can install if you don’t have one or better yet, contact us about our economical web site design services. Blog install is $275. or less if you are on WordPress.
Our Core SEO 2.0 Services Focus on these Digital Touchpoints:
Competitive Analysis: critical to have some sense of your competitors’ – we identify three online competitors and take a snapshot of their activities which we review with you.
Web Site Analysis: our team will analyze the structure, look and feel (how users navigate through the site, menus, design elements and menus) and provide you with an actionable report.
Keyword Research: keywords are the underpinnings of any effective SEO campaign and we use industry standard keyword analysis tools to create a list of essential keywords for your business that will be incorporate in your content development strategy.
Content Development: our writers are all SEO savvy and know how to product keyword rich content that just about any vertical market segment – fresh “evergreen” content helps to make your site an authority site and generates ongoing search engine rankings.
Campaign Management – we assign a dedicated customer support manager to your account, provide monthly reports and frequent status updates via email and we respond within 24 hours or sooner to any requests from your business.