If you are looking for a content and social media savvy boutique web site design firm that relishes and has demonstrated expertise building small to medium sized sites that’s our digital DNA.
In today’s let’s hook up on Tender smartphone driven world email still builds meaningful relationships. In fact, lowly email has become the “fill in the breach” defacto standard way to reach new sales prospects who have at least given you “permission” to market to them. Ten Metrics that will Help your Email Cut through the […]
The web and social platforms are littered with “magical advice” on making billions in seconds using social media. Much of it is a waste of time. Read no further: the “magic formula” for social media is primarily: being honest, not having an over reliance on tech, coupled with sound tactical marketing. Here’s a Short List […]
Let’s face it, email, Skype and Word docs are not great for collaboration. They are old school dinosaurs and productivity killers for many. Whiteboards covered in post it notes were not much better; even using geeky collaboration “web enabled” boards with video conferencing functionality. Dropbox has given us all the ability to share docs, see […]
In 2015 LinkedIn has emerged as the proverbial 200 pound gorilla in the content marketplace and expect them to morph to a GoPro media company at some point. Content marketing overall for 2015 will probably mirror what’s required for success on LinkedIn: recognizing it’s a crowded saturated world and publishing is critical to success, along […]
For business to business brands Facebook has become the “social media Secret Santa” - you know you’re getting something but not quite sure what. A few weeks ago Facebook made it clear that brands have to pay to play on the platform: organic reach with consumers who have engaged with your brand has been once again reduced […]
Today’s digital eco system is has baked in high risk and rewards. Getting mental shelf space with today’s always on smartphone consumer is challenging; but, the rewards can be spectacular. Understand Your Business is Under Attack from an Unrelenting Digital Landscape Data is Exploding at an unprecedented rate: projected to grow 10X the next six […]
As we move forward into this new always on content drenched world standing out is increasing more difficult for traffic hungry brands. Original content and images are expensive to create and curate. To succeed you gotta take shortcuts to drive traffic and social engagement, while keeping in mind curation (selection) trumps mediocrity. New Rules of […]
So many businesses believe past success determines their future. It’s an inherently dangerous assumption, especially in today’s billion dollar buffed and distracted world. Sales cycles are compressed as never before and barriers to entry are growing in parallel with opportunity. Great marketing is always going to blend passion, tech and process. It’s a pattern driven […]
Many of us in the agency biz get asked this all the time: “can you guarantee marketing results?” As soon as I even think the client is serious, I know it’s never going to be a productive relationship! No agency can guarantee results across all marketing initiatives. We don’t control product pricing, technical and marketing […]
Today’s always on smartphone drenched word is putting significantly greater pressure on businesses. Platform interoperability, content publishing, social channels, ROI and sales funnels, ad networks are all forcing infinite challenges on brands with finite resources. Most of you cannot get to market with sufficient impact to get heard without additional hires. Where’s the pain? What’s […]