How to use Social Signals to Drive Branding//
The din about how social media marketing will make you rich, famous and guarantee your cat will respond to your every command is endless – our succinct take it to the bank recommendations.
Forget: LinkedIn, Facebook, Twitter and Pinterest until you have a minimum of 30 keyword optimized blog posts on your site. Once in place, you have meaningful content to share and build social connections & credibility – syndicate each 2-3 times per month.
Be a brand with a dynamic blog – blog 2-3 times, 500-750 words per post per week on WordPress integrated your own site, not via a hosted setup, use the Yoast SEO W/Press plug-in.
Don’t self promote your biz on social media more than 15% of the time - an iron clad rule that we’ve used successfully across social media campaigns last three plus years.
If a B2B brand, start first with LinkedIn (personal and biz profiles) then Twitter, SlideShare (paid account) and LinkedIn. Facebook – we don’t recommend it other than a just a minimal presence. Too many selfies, image spam and oh did we say the traffic doesn’t convert well.
If B2C focused start with a Facebook biz page – complete profile with URL showing, status updates 2-3 times a day share quality content, have brand personality, run local or demographic targeted ads (low cost & will build leads/revenue). Then: Pinterest and Twitter accounts.
Google & Bing read social signals – for improved SEO & traffic generation: share page URLs via Twitter, Facebook, & LinkedIn on a rotating basis, repeat/recycle pages & blog posts 3-5 times per month via HootSuite. Note: Pinterest RePins & Likes drive SEO rankings.
That’s it – short sweet and we hope helpful. Comment away below or via our Twitter account.
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