Work closely with the exec staff and marketing team to rebrand the clientâ€™s web site, improve user navigation and structure of menus, improve mobile access, embed calls to action to generate higher visibility, integrate a key video in the home page navigation and redesign interior pages to drive better visitor engagement and lead generation.
Rewrote universal and on page menus
Developed custom sliders
Integrated Marketo lead management process
Best practices SEO optimization
Integrated blog and image elements
Custom WordPress template
Optimized social media accounts: LinkedIn, YouTube, Twitter
Extensive image research and sourcing
Partner login section
Incorporate embedded video in primary design.