We don’t publish specific case studies mapping out revenue, traffic counts, social media engagement, friends, fans, followers ReTweets, etc. at the request of our clients.
But, these case studies referenced below reflect our work with local and nationally focused brands and businesses.
Challenge: No Digital Footprint whatsoever; brand and go to market strategy not defined no web site in place, or content developed and no SEO strategy.
Marketing Strategy: New Web Site with integrated lead generation elements, “Go to Market” Marketing plan encompassing: PR, SEO Optimization, Content Strategy, PPC Advertising Campaign (budget of $15K per month for year).
Results: Generated $5M in revenue at the end of one year, 30-50 page one rankings via Google, 2.5K backlinks to site, high visibility in market drove acquisition by market leader.
Challenge: Revenues dropping for 18 months, web site was not well ranked via Search Engines, no clear cut content or social media marketing strategy.
Marketing Strategy: Redesign (major) of web site with integrated Database from third party supplier, Editorial Calendar (rolling) for Blog, YouTube Account Creation, Optimization and Syndication, Email Marketing Campaigns (monthly) and Integrated Lead Capture Program via Site, Twitter and Facebook Setup and Ongoing Management., some Pay Per Click Campaign Management and monthly PR Activity.
Results: Lead flow increased 26% after 90 days, social engagement for Twitter and Facebook accounts are significant and ongoing, after six months client generated 30-50 new Keyword Rankings, high impact visibility in local market generated numerous media interviews for CEO of the company and requests for public speaking – substantial revenue increased in a down market.
Challenge: Web Site not generating SEO visibility and ongoing traffic, no social media presence and reservations were difficult to make, revenue was not growing.
Marketing Strategy: Revamped the web site to improve navigation and consumer interaction and connectivity with integrated social media accounts, set-up and co-manage Facebook, Twitter and Yelp accounts, some keyword optimization and implemented Blog with web site and Guest Blogging reach for client in local community, created Pinterest account with images of weekly specials and pricing and twice monthly Facebook advertising campaign (regionally targeted).
Results: Revenues increased 17%, generated 3.8K Followers via Twitter account (highly engaged) and Facebook account is vibrant with frequent “likes” and “shares”, web site traffic improved 19% over a six month period and bounce rates diminished by 25% (approximately) and client generated improvement in search engine rankings for eight regionalized and targeted keywords.
Challenge: Visitors to web site were not engaging with site (lead flow non-existent), SEO rankings had not changed substantially in 18 month, revenue was no longer growing and no social media strategy in place.
Marketing Strategy: Revamp and Redesign web site (UI, Menus, Content) and integrated Blog and developed ongoing content marketing strategy (Blog and Syndication), created and manage social media profiles on Facebook, Twitter, Pinterest and YouTube, SEO Marketing Campaign (on page and aggressive backlink development), integrated CRM functions with social platforms to minimize customer support costs.
Results: Web Site Conversions improved 18-24% in six months, SEO rankings improved with 6-8 new page one rankings for targeted keywords, client began to generate leads via social media accounts and use these for ongoing customer service management, revenue increased by 8% within two quarters (had been flat previously).
Challenge: Web site traffic was not growing, no content strategy in place and no social media accounts and profiles created and Search Engine traffic was also slowing.
Marketing strategy: Optimize YouTube account and “share” this aggressively via all social media accounts to drive “Edge Rank” via Facebook and user engagement, focused significant time and marketing resources on Facebook page, content strategy for Blog (editorial calendar, guest blogging setup, image integration).
Results: Generated 5K likes and under 4.3K fans via Facebook in six month campaign, which in turn drives 100-150 engagements (likes, shares, direct messages about events, etc.) per day, approx 28% of web site traffic is now generated via social media accounts, some improvement in search engine rankings and overall web site traffic improved 14% over a six month period of time.