We get asked all the time what is the formula for promoting a brand on Facebook or Twitter. The simple answer is it’s a complex blend of art and science. If you follow these fifteen steps you will ultimately be successful on both of these social media communities. Source quality content, curate and share it [...]
Creating Social Media Authenticity
March 26, 2011 By
We talk to clients every day, from entrepreneurs to corporate entities, who are attempting to get their arms around social media marketing. We tell them it’s about building social media credibility and authenticity, understanding content development and curation, leveraging new tools and platforms and much more…… Be authentic – meaning, imbibe your brand’s social media [...]
Google Business Listing
March 17, 2011 By
Google is clearly starting to favor local business listings, especially those with quality content. Google’s recent delisting of content farms certainly underscores the shift in strategy from emphasizing the value of high quality content versus funky dreck. It’s incumbent for any business, from corporate behemoth to small business, to leverage any/all shifts occurring in Google’s [...]
Optimizing Social Media Marketing
March 8, 2011 By
Optimizing social media marketing is a blend of art and science. The market is moving at super sonic speeds, new platforms, applications and processes are being announced every day; but, the opportunities are significant! 1) Be patient – it takes time to understand the marketing maxims and to generate traction with social media marketing. 2) [...]
Increase Twitter Followers
March 4, 2011 By
If I had a dollar for every time I went somewhere and heard “increase Twitter followers” in a question I’d be living large with the VC “fat cats” on Sand Hill Road. My take on how to increase Twitter Followers: Recognize Twitter has it’s in-place social mores and is very transparent – people do take [...]
Content Syndication Strategy
March 3, 2011 By
We are all living in a world of content saturation: text, videos, Tweets, images, updates, texting ad nauseum! Your challenge is to make your brand engage and reverberate, if you are to have any success in this always on chart topping focused content world! How to make your Content Stand Out above the Digital Din: [...]