Building an Effective Social Media Marketing Strategy:
1) Get executive management buy in and support – much more challenging if you try to develop your strategy and then sell up into the organization.
2) Develop a Social Media Policy and Procedure Doc; this doesn’t need to be a huge document, you should be able to map this [...]

Social Media Trends are finally starting to emerge from the primordial soup we call Web 2.0. Are they easy to identify? Hardly! Like nailing jello to a wall that is sliding faster than a Speeder Bike in Return of the Jedi. Here’s our short list of Social Media Trends.
1) Budgets are morphing to finally include [...]

Add your business to Google Maps is not exactly an eye catching title – it’s about as exciting as taking third place in the World Cup.
Bu, using and optimizing Google Maps is a foundation marketing process we utilize for any Social Media Marketing or Search Marketing Campaign.
It’s free, takes 1-3 hours to optimize properly, drives [...]

Social media is not a panacea for businesses! It seems as if each day another expert/guru is jumping on the Social Media Marketing bandwagon or VCs are funding some new wizz bang technology company that will save the world through social media.
Don’t get us wrong, we love Social Media Marketing and believe it is an [...]

Clearly brands all over the world are embracing Social Media Marketing. But, many companies don’t understand how to identify and enforce standards, practices and social media platforms  for new and existing employees. Here are some background items to weigh coupled with a Social Media Policy outline.
1) Social Media Policy will vary widely depending on the [...]

LinkedIn Marketing has rapidly become an important global Social Media Marketing Platform for any company or professional seeking to build a presence with and engage others around the world.
With 60 Million plus members and adding a new member every second of the day, you want to establish as Social Media Marketing and Engagement presence with [...]

Is it time to put a fork in the poor old SEO (Search Engine Optimization) bird that’s been maligned all these years by  posers, wannabees, hucksters who wanted to make a fast buck.
Lets face it, telling people you were in the SEO biz was a short cut to either dumbfounded looks (“what’s that?”)  or instant [...]

Today’s always on Social Media driven world does have some hidden and not so hidden Social Media Etiquette rules of the road.  Here is our take on Social Media Etiquette you want to be aware of:
Social Media Blurring Lines
You have a “self” that you use on any Social Media Platform, albeit Twitter, Facebook, YouTube [...]

Everyone is talking about Social Media Marketing today but no one has a real good handle of the value of a Social Media Connectors: Follower (Twitter), Fan (Facebook) or Check Ins (Gowalla).
We’ve seen valuations across the board that rate these social media digital entities or connections from under $5. to $300. This is ridiculous – [...]

This is a very simple question with a complex answer and I think there is real truth in all online discussions about this, even though there is inherent contradiction in comparing these answers.
I’ve been in online advertising for thirteen years and for the past three years much of my work with clients and/or managing a [...]