This is a very simple question with a complex answer and I think there is real truth in all online discussions about this, even though there is inherent contradiction in comparing these answers.
I’ve been in online advertising for thirteen years and for the past three years much of my work with clients and/or managing a [...]
Blogging is a wonderful accelerator for just about any online business and needs to be a critical element of your Social Media Marketing Strategy. Our take on a Blogging Strategy for Business:
1) Use WordPress as your Technology Platform; it’s free, has a tremendous amount of Plug Ins that extend its functionality, huge pool of talented [...]
Real Time Search is still a bit like the young debutant that has been brought to her first ball but isn’t quite sure how or when she will fit in.
What is Real Time Search? It primarily refers to search results from Social Media Platforms integrated alongside or in Google, Bing or Yahoo’s “regular” search results. [...]
1) Good Social Media Strategy starts with consistent messaging across all content touch points including: your Web Site, how and what you say on your Blog, Press Releases, Conventional Product and Company documents, Twitter, Facebook, Images uploaded via Flickr, Videos on YouTube, etc.
2) Be patient when using Facebook or Twitter for evangelizing your company or [...]
Our take on the Ten Best Tools for Building Business Online:
1) Google Analytics works great, it’s free, very high value and an industry standard; be aware it’s not 100% accurate, you will find some discrepancies with Ad Servers, Twitter traffic and even Bit.Ly URL shortening services. Has a wealth of data for site metrics, keyword [...]
Social Media is not a Panacea for Many Business! Depending on marketing budget, headcount and size of company, some businesses will fail miserably using Social Media Marketing.
Many smaller businesses don’t have adequate resources, knowledge of the marketing processes, sufficient technical expertise to leverage web-based platforms that don’t always behave properly (think updating a Squidoo Lens), [...]
