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Archive for the ‘Content Development’ Category

Worst Portal Design: Yahoo vs. MSNBC

We can’t decide which major portal has the worst Interface Design Yahoo or MSNBC’s latest updated design.
At least the MSNBC index page is not as bad as the interior pages. The latter have perhaps the greatest mashup of Content we’ve ever seen – Ads, Social Bookmarking and Text and Video Content are all squashed together [...]

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Content Strategy

Today Content Strategy is so important as what you say is extended across the broad Social Web in ways that may or not may be anticipated. And, of equal importance, everything “said,” written, broadcast and/or published via a third party site is archived forever.
Content strategy is the first definition of your brand and so much [...]

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Rolling Stone Site Singing Gimme Shelter

Rolling Stone Magazine, the venerable iconic publication of all things music with roots in the 1960’s idealism has just taken back their portal from Real Networks management and thrown up a Paywall Strategy for archived content.
Nonplussed with Design & Content Strategy

We are non nonplussed with this brand new spanking online iteration of their publication and [...]

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Domain Strategy

Domain Strategy is extremely important when you are starting to create and online business and can give you a significant boost in traffic and brand awareness if done properly. Most companies are not even aware of the importance of deploying a domain strategy that gets them started in the right direction – it’s really strategic [...]

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Ten Best Tools for Building Business Online

Our take on the Ten Best Tools for Building Business Online:
1) Google Analytics works great, it’s free, very high value and an industry standard; be aware it’s not 100% accurate, you will find some discrepancies with Ad Servers, Twitter traffic and even Bit.Ly URL shortening services. Has a wealth of data for site metrics, keyword [...]

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Content Development Landscape Shifting Dramatically

The Content Development Landscape is Shifting Dramatically – our insight will probably be one of the understatements of the year when the marketing books and all bon mots  are Tweeted, Blogged and SMSed out as we move further into 2010 and beyond.
If you read Rupert Murdoch’s latest Editorial you can see the proverbial “digital handwriting” [...]

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