We have a decade of experience in search engine optimization processes that we bring to bear on your company’s behalf. Today, when consumers search online they are looking for meaningful and valuable content that relates to their search query. And, they are looking for it in more than one format, including video, audio, images, mobile, etc.

One of the most well known popular for generating search engine traffic today is known as “natural search engine” rankings or “organic rankings.” SEO refers to a specific set of tactics that are focused on improving your web site’s ranking within natural search engine listings via top tier Search Portals (Google, Yahoo, MSN, et al).

Good SEO is much more than optimizing pages on a web site, although this is integral to a holistic process that we brand as Horizon Search Marketing™ By Horizon Search Marketing, we mean the more content formats you provide; i.e. video, SEO optimized PR, podcasts, blog post trackbacks, discussion groups, etc. the better your chances are of having your content found and ranked by search engines.

• 60% to 70% of Search traffic originates via organic listings (Search Engine Watch.com)
• 36% of searchers attribute top organic Search position with brand quality (eMarketer)
• 80-90% of organic Search traffic is driven from the top five listings (SearchEngineWatch.com)
• 60% of searchers view only one page of Search results before clicking (Jupiter Research)
• Having the top number one listing in both organic and paid Search can increase click rates by three times (eMarketer)

The optimization of your Web site’s content, architecture structure, user interface and linking relationships with other sites determines your gaining and maintaining high value (page one) placement in natural Search Engine Rankings. Linked Media Group creates and delivers customized strategies to address these three critical factors which are central to all SEO campaigns we develop for clients.

• Content Relevance and Keyword Usage
  Tightly-themed content and proper keyword utilization to improve site relevancy and generate incremental and ongoing traffic.
• Web Site Architecture and HTML Page Code
  Intuitive Web site navigation that works for search engines and users, spider-friendly formatting, and customized titles and meta data to allow Search Engines to properly crawl and index all pages within your web site.
• Link Popularity
  Steadily increase the number of quality inbound links from relevant Web properties to improve site and brand credibility and drive incremental traffic.

In today’s Social Media driven semantic web we do more than just traditional Search Engine Optimization (SEO) to ensure your site’s content is submitted to, found and noticed by the broader/deeper web community.

We highly recommend utilizing SEO Optimized PR, creating short/informative Web Videos that we submit to YouTube and ten other Video Portals, creating RSS feeds so consumers can receive updated content directly via your site; short list of formats and sources we utilize:

• Video Content
• Press Releases
• RSS Feeds
• Podcasts
• Blogs
• Mobile (WAP)
• Custom Widgets
• Social Media Posting

Our SEO services are based on ten years of experience – each project involves a structure developed during this time period but proposals are all customized for individual comments. Typical SEO Process:

• Review and Update Site Navigational Structure
• Keyword Research
• Competitive Analysis
• Web Site Copywriting & Optimization Services
• Cross Link all Content
• Hand Coding HTML Code
• Site Map Creation and Submission
• Directory Posting
• Link Building Services
• Social Media Components (Bookmarking, Blog Comments)
• Analytics and Performance Tracking
• Forum Posting